The Major

Cereal with an Agenda

I am eating some “Golden Honey Granola” right now. Wow, it sure is delicious. But a couple of things irk me here.

First of all, it is put out by the “Peace Cereal” brand. Sure, peace sounds like a great idea. But how about you just give me the god damned cereal, and let’s keep politics separate from it. You sure as hell don’t see “War Monger O’s” promoting the neocon viewpoint.

Secondly, the box says that “10% of Profits Donated to Creating Peace”. Here’s an idea: how about you charge less money for your cereal to make the same profit, and let me decide what to do with the difference?

I am not sure who these people are trying to fool. OK, so donate whatever percentage of your profits to some good cause. Great. But by putting it on the box, it is obvious that you are just trying to profit off of the peace movement.

Another cereal I have seen is “Heritage O’s”. Ooh, I want to buy those so that I can support cultural diversity! I can taste the moral correctness in every bite!

I’ve got a better name for these cereals. Let’s call them “Help, I’m Being Eaten by a Crazy Liberal!”

So you want to be a liberal company still? Well let’s do it in a way that makes sense. Get rid of the normal corporate structure and make the company worker owned. Be environmentally responsible. Be honest to the consumer and put out a good product. Now those are things that I can get behind. That is being a good liberal company within the confines of being a company.

I guess this is the punishment I get for shopping at San Francisco Real Food. This is a store which obviously just panders to the rich liberal crowd. I shop there because it is yummy, convenient, and the only full grocery store within a decent walk from my apartment. All of the food there is organic, and all of it is very much over priced. It is quite obvious that they are simply looking to profit as much as possible off of the organic/liberal/yuppie/anti-capitalist/anti-war “market”.

And when I googled “San Francisco Real Food” to try to find their website, I find this gem of an article. So this company quite obviously cares little about the liberal movement. They’re just another union-busting company looking to line their pockets.